One of the most frustrating things for me as a brand photographer is when people don’t use their photos.

I know it sounds crazy but trust me, it happens. And it’s easily done as sometimes receiving a catalog of amazing photos of yourself can seem overwhelming. Trust me, I know…

You may also not be sure about how to post these photos on social media in a way that feels authentic to you. 

So, when we’re not sure what to do, what do we do? Nothing. 

Here are some tips that I find help to really make the most out of your photoshoot and the wonderful images you’ll receive:

  1. Believe that you are worthy – you are amazing and 100% worthy of these beautiful photos. Kick that imposter syndrome to the curb. The world is ready to hear what you have to say.
Kim Van Zadelhof, Tanit Retreats Ibiza
  1. Own your story – you have a story to tell and your photos will help you to do this. Look at each of your photos and make notes on how they help you to do this.
  1. Put yourself in your client’s shoes – What do they need to know about you and what you offer. You can use your photography to tell them and build trust. Your clients don’t care if you have the odd wrinkle – they only want to know how you can help THEM.
Sarah Moxom, CEO and Entrepreneur
  1. Create a plan – plan to post a new intro post using your most favourite pictures then also plan posts to talk about your services, products and launches. 
  1. Tag your photographer. This really means a lot to us as we have invested in you and your brand story too…and it allows us to hype you up and share your posts too!
Claudia Sparh, CEO & Founder, The Holy Mama

The other thing that can be really useful is making sure you have a good relations with your photographer and that they know your story, business, and what you want to use your photos. 

I like to call it – sharing your vision.

That way, we can really make sure that the shoot delivers on this.  

Please just remember that your clients need to see your face. They want to feel a connection with you and sharing your personal brand photography is the best way to do this. 

You’ve got this. 



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